Eastern Mediterranean University (EMU), Faculty of Communication, Department of Radio, TV and Cinema graduate Soner Öztürk attracted attention with the significant role he took in an international project prepared by Turkish Airlines (THY) on promoting the Turkish Republic of Northern Cyprus. The promotional film of Turkish Airlines released under the title “Some journeys don’t just take you to a destination, they take you into a story. Ready for a special journey through the enchanting atmosphere of North Cyprus with Meryem Uzerli?”, attracted considerable attention. In the project, Öztürk successfully managed the overall coordination of the creative and production processes.
As part of the activities conducted by the Alumni Communication and Career Research Office operating under the EMU Student Development, Events and Sports Affairs Directorate to increase the visibility of alumni achievements, the success achieved by Soner Öztürk in this prestigious project further demonstrated the active role EMU graduates play in global creative sectors.
What Message Does the Promotional Film Convey About Northern Cyprus?
The promotional film offers an immersive travel narrative featuring internationally acclaimed actress Meryem Uzerli in the leading role. Beginning with the excitement of planning a holiday and continuing through the unique experiences encountered in the Turkish Republic of Northern Cyprus, the film presents a compelling journey that encourages viewers to discover one of the Mediterranean’s hidden treasures. Through cinematic visuals and storytelling, the film showcases the historic atmosphere of Famagusta, the remarkable remains of Salamis Ancient City, the cultural heritage of Büyük Han, the peaceful setting of Bellapais, and the distinctive Mediterranean character of Kyrenia Harbour. The production also highlights the region’s natural beauty, including its turquoise waters, golden beaches, and pristine coastline, reflecting the diverse and rich character of the Turkish Republic of Northern Cyprus. Alongside delivering an emotional and visually engaging travel experience, the film combines the premium service quality of Turkish Airlines with the convenience and planning opportunities offered by Turkish Airlines Holidays. The film concludes with a strong invitation encouraging audiences from across the globe to experience and explore the Turkish Republic of Northern Cyprus.
“The Education I Received at EMU Played a Significant Role in My Career Path”
Commenting on the project, Soner Öztürk emphasized that the education he received at Eastern Mediterranean University provided him with a strong foundation throughout his professional journey. Öztürk further stated: “The combination of theoretical knowledge and hands-on training I received at EMU allowed me to step into the industry with greater confidence and competence. The perspective I gained, particularly in areas such as creative thinking, storytelling, and production management, continues to help me stand out in the projects I take part in today. Being involved in such an international project and having the opportunity to represent EMU as one of its graduates is a tremendous honor and source of pride for me.”