Eastern Mediterranean University (EMU) added another significant achievement to its international accomplishments through its globally recognized educational vision and accreditation success. The publication titled “Essentials of Modern Marketing”, developed under the leadership of Kotler Impact established by renowned marketing expert Philip Kotler and released in strategic media partnership with Marketing Türkiye magazine — one of Türkiye’s most influential publications in marketing, communication, media, and advertising — included case studies of distinguished institutions from Türkiye and the Turkish Republic of Northern Cyprus (TRNC).
In this context, a case study authered by EMU Vice Rectors Prof. Dr. Osman M. Karatepe and Prof. Dr. Ali Öztüren was included in the publication, once again highlighting EMU’s prominent standing in international higher education.
Featuring distinguished institutions and brands, Essentials of Modern Marketing extends beyond being merely an academic resource; it stands out as a comprehensive work addressing the strategic transformation processes of institutions while also serving as an important guide for entrepreneurs, executives, and academics.
EMU’s Global Higher Education Journey Featured in the International Publication
The case study featured in the book addresses EMU’s 46-year-rooted history and its journey toward becoming a globally recognized education brand despite challenging international circumstances, from an academic standpoint. Authored by EMU Vice Rector for Academic Affairs Prof. Dr. Osman M. Karatepe and EMU Vice Rector for Promotion and Institutional Communication Prof. Dr. Ali Öztüren, the study titled “Eastern Mediterranean University: A Global Higher Education Brand Through International Accreditations and a Student-Oriented Culture” provides a detailed overview of the university’s quality-oriented growth strategy.
“EMU: A Strong Higher Education Brand Built on Universal Values”
Sharing his remarks on the subject, EMU Rector Prof. Dr. Hasan Kılıç underlined the importance of the university being included in an internationally respected reference publication and stated: “Eastern Mediterranean University is not only one of the leading higher education institutions of Northern Cyprus, but also a globally recognized academic brand shaped by universal values. Being featured in this publication, prepared under the guidance of a globally respected marketing expert such as Philip Kotler, demonstrates that our academic knowledge and institutional achievements have earned recognition at the international level. The position EMU has attained today is a significant source of pride for both our country and our region. Guided by our vision of educating future leaders, we are determined to further enhance our international competitiveness and continue strengthening our global presence.”
Expected to Reach 100 Countries Worldwide
The publication series dedicated to Philip Kotler is intended to reach audiences across 100 countries globally. The first edition, which highlights the institutional success stories of Türkiye and the TRNC, has been made available to international readers through Amazon. Within this context, the success story of EMU has secured its place as a valuable reference for academics, entrepreneurs, and executives worldwide.